Czech Dream
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List Price:
$24.93
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$22.49
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Manufacturer: Arts Alliance Amer
Directed By: Vít Klusák, Filip Remunda
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Average Customer Rating:  
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Aspect Ratio: 1.33:1
Audience Rating: NR (Not Rated)
Binding: DVD
Brand: HART SHARP VIDEO
EAN: 0829567039922
Format: Color
Label: Arts Alliance Amer
Manufacturer: Arts Alliance Amer
Number Of Items: 1
Publisher: Arts Alliance Amer
Region Code: 1
Release Date: 2007-12-04
Running Time: 88
Studio: Arts Alliance Amer
Theatrical Release Date: 2003
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Editorial Reviews:
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Two students from the Czech Film Academy commission a leading advertising agency to organize a huge campaign for the opening of a new supermarket named Czech Dream. The supermarket however does not exist and is not meant to. The advertising campaign includes radio and television ads posters flyers with photos of fake Czech Dream products a promotional song an internet site and ads in newspapers and magazines. Will people believe in it and show up for the grand opening?System Requirements:Running Time: 88 minutesFormat: DVD MOVIE Genre: DOCUMENTARIES/MISC. Rating: NR UPC: 829567039922
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Spotlight customer reviews:
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Customer Rating:
Summary: fake market place made to confuse consumers
Comment: The whole point here was that two guys who are in film school create the ultimate hoax using monies from a gov't grant to fool people into going to a shoppingmarket that isn't there. the idea behind this is good but where i think they lost footing was that they created ads w/ real low prices on them so that people would be desperate to go there. If they puto out an ad w/ only pix and no prices I thought that would have proved their purpose alot better. Seeing footage of eldely and handicapped people trugging through a meadow to a fake place isn't exactly a funny moment. The other reviewer here is correct that this seemed to have really stirred up a whole seperate incident of commoners arguing among eachother about "joining the EU or not" where if you're an outsider to the scene you aren't quite sure what all the anger is about. A great idea that had lots of thought but not much explanation.
Customer Rating:
Summary: Not bad.. I like Czech movies - but Amazon could offer better
Comment: I purchased this DVD from a seller in Canada. I added it to a list of several others - not really knowing what I was getting here. It does give you insight on the Czech political/economic scene, but for actual entertainment value, there are better Czech movies.
My real purpose for watching Czech movies is to learn the langguage better. It is especially helpful when you can watch with subtitles in both Czech and English. This film has both. This is not a movie I would watch over and over, though. Noc na Karlstejne and others are better suited for that.
Customer Rating:
Summary: Loved it
Comment: I got this documentary for Christmas (I asked for it, thank god!)not really knowing what to expect. My family and I are all from the Czech Republic and immigrated to the States right after the Velvet Revolution, so I was really curious to see this because we were absent from the country while the huge capitalist change occurred. The drastic change that occurred from 1989 to now is interesting to watch and it's nice to get to see a different view in a country that Americans never get to see. What I really found interesting too was how Czech's current events and main topics were brought up through this whole ordeal. I wasn't expecting people to bring up the topic of becoming apart of the European Union... This documentary is like a little breath of fresh air, it was an awesome idea!
Customer Rating:
Summary: Buying happiness?
Comment: An entertaining documentary about the launch of a fake "hypermarket". The scope and budget of this farce is astounding. I'd like to know how much money these two student filmmakers spent. With all the package design, photography, TV and print advertising I can't imagine it being less than a million dollars! It's an interesting comment on consumerism and advertising. The film later tries to make an analogy to the huge ad campaign that the Czechoslovakian government is spending to join the EU. But that message gets a little lost, as they don't explain why joining the EU is a bad thing. Also a little disappointing (but not surprising) is that the DVD box is completely fake too. The scene on the box is not in the movie -- there is no angry riot chasing down the directors. The Czech crowd has a surprising good sense of humor and irony.
Customer Rating:
Summary: A brilliant hoax. See it!
Comment: On a lark I picked this disk off a wall at a video store. It is fantastic. We have Eastern European friends and relatives who complain often about the effects of capitalism on their youth. It has had a profound effect. Two Czech film makers make up a "hypermarket" the "Czech Dream" and sell it to the public with the aid of a first class advertising agency. The campaign comes complete with a snazzy logo, a melodramatic song with a children's chorus. Czech Dream has ads with unusual catchy slogans. The glitzy mall culture so familiar to Americans is alive and doing quite well on the eastern side of the former Iron Curtain. Czech Dream promises the ultimate in consumerism. 4,000 Czechs buy it and show up at 10:00 am on May 21st to an empty field with a storefront that is only a 2,000 ft banner. They walk over a mile to come to that store front. The duped almost customers are a remarkably patient and philosophical lot. The crew interviews many of them. There are shots of TV interviews with government ministers later. A student asks the minister, "Why isn't the campaign to join the EU on television the same as that campaign for the "Czech Dream" that didn't exist?" The minister skillfully evades the question as he was trained to do.
Done in America, this non-existent 'dream' stunt would have ended much more poorly for the film crew. The Czechs got a bit miffed and philosophized a bit. In American I envision riots even gunfire and most certainly prosecution by rabid district attorneys intent on punishing those who dared to show Americans how gullible, greedy, and stupid they really are. Home Land Security would certainly join most vigorously in the prosecution. Al Qaeda or some other terrorist must certainly be behind anything that makes Americans look so stunningly dumb. "We are not cattle!" This film forces us very seriously ask, "How much of that 'dream', the 'American Dream' is a product of a scientifically designed mass marketing blitz?" More chilling is the peek these film makers at what lies behind the curtain Toto has pulled back. Is any of what we see as our 'dream' our own?
Get this movie immediately. Recommend it to your friends.
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